Portfolio Description
Cold Bites – Ice Cream & Dessert Brand Packaging & Branding
Client: Cold Bites
Services Provided: Logo Design, Brand Identity, Packaging Design
Agency: Jasvi Infotech
Project Overview:
Cold Bites is a modern dessert and ice cream brand known for its indulgent treats and youthful vibe. Jasvi Infotech was entrusted with creating a playful yet premium brand identity that appeals to all age groups and enhances the product’s shelf presence.
Objective:
To develop a fun and appetizing brand visual language that captures the essence of Cold Bites’ flavorful offerings while maintaining a clean and professional look.
Jasvi Infotech handled the complete visual branding of Cold Bites from creating its whimsical logo and colour scheme to crafting clean, eye-catching packaging designs. The result is a cohesive, tempting brand identity that invites customers to “take a one bite.”
Key Features of the Design:
Logo Concept: A cheerful ice cream icon paired with bold yet rounded typography gives a friendly and tasty appeal.
Packaging Design: The minimalist white base enhances the brand’s freshness, while the ice cream icon adds a delicious visual cue.
Color & Typography: Soft pastel tones and clean fonts were chosen to evoke a premium, inviting feel.
- Print Collaterals: Cup, pouch, and box packaging mockups were tailored to different serving scenarios, enhancing both branding and usability.
